Social Media ROI
Markets Online was asked to present on Social Media ROI at this years Social Media Branding & Marketing Strategies Forum held at the Monte Casino Southern Sun this November. The conference was attended by Social Media practitioners from around the country, and we were honored to be asked to talk along side a great lineup of speakers.
Below is the the Markets Online presentation. We were somewhat hesitant to tackle the subject of Social Media ROI – as the material is subject to a screaming debate locally and internationally with Social Media being notoriously hard to pin an ROI to.
Consulting predominately to SME’s it is a subject close to our hearts, and our customers demand to see a return on the marketing Rands they spend. Without the big budgets of large corporates and very often privately owned, our customers have forced us to understand and extrapolate ROI from their spend.